Tyathumzi Advisory is a development agency specializing in youth empowerment through entrepreneurship training, specialized education, and sport leadership programs. Founded by Luvuyo Madasa Mandela in conjunction with several like-minded peers, Tyathumzi is developing a sustainable youth empowerment process designed to equip talented township and rural youth. The model is based upon the social theory “inspire-cultivate-empower circuit” (known as the ICE circuit) pioneered by Ntsikelelo Mzibomvu and the “Ghetto Geniuses Project.” The effort is daily and ongoing in the least reached areas of South Africa.
Luvuyo obtained his degree in the United States at the prestigious Hamilton College, then returned to South Africa in 2009 to put empowerment theories into practice on the untested fields of South Africa. He worked tirelessly in a variety of spheres within the transformation and development sectors of the new Republic of South Africa.
Luvuyo hasn’t banked on the privileges of his family legacy. He started at the grassroots of empowerment work and worked his way to the top levels of the newly created National Empowerment Rating Agency (NERA) – designated by racial equality laws to audit the implementation of the cutting edge Broad-Based Black Economic Empowerment programs of the Republic.
He has years of firsthand experience in the social justice space from the regulatory side. His experience broadened considerably when Luvuyo moved to Endeavor South Africa – an innovative entrepreneurship development NGO responsible for finding and growing high impact entrepreneurial businesses. There, as a Service Account Manager, Luvuyo spent years managing networks of service providers and matching them to corporates seeking to fulfill the social responsibility mandates of the post-1994 South Africa.
Having identified the needs of the smallest communities, left behind in the corporate rush for headliner projects, Luvuyo and his team brought Tyathumzi to the townships of Durban – South Africa’s third largest city. Durban is home to the nation’s largest Indian population, and is fractured by these most entrenched by-products of Apartheid’s 44 years of social engineering and false division. Luvuyo leads regularly held Ubuntu Sessions in Clermont – the hardest of anvils – and helps participating youth realize through dialog the similarities of life experiences and recognize the pathways to a better self-directed future.
“Ubuntu” is a Nguni Bantu term meaning "humanity". It is often also translated as "humanity towards others," and it has come to be used as a term for a kind of humanist philosophy, ethic, or ideology popularized by Nelson Mandela’s presidency and by reconciliation leaders such as the Most Reverend Archbishop Desmond Tutu. Luvuyo – through these interactive sessions – helps young adults “see” each other and joins them together in exercises to recognize joint pathways to success – built together – through working with newly learned entrepreneurial skills – leadership, listening, honesty, and personal diligence. Tyathumzi is changing the prospects for success one person at a time.
Luvuyo is walking his talk- pointing the way for young adults - using entrepreneurship in the social justice market space. As the face of Tyathumzi and as his own ambassador for township youth – Luvuyo has been speaking on behalf of the youth of South Africa - Luvuyo has been the voice of the unseen – in 2016 alone he was key speaker in six international forums –
- French Development Agency, Paris, France 6 December
- European Athletics Association, Geneva, Switzerland 4 November
- Aflatoun International Meeting, The Hague, Netherlands 2 November
- Young Leaders Forum, Amsterdam, Netherlands 9 July
- RedBull Amaphiko, Johannesburg, South Africa 21 May
- Civics Academy, Johannesburg, South Africa- 9 April
You can see a small part of his public advocacy on social media -
- SABC1 TV Show Clip (1:50 – 10:10) I-Dentity: https://youtu.be/Qlxza7XtrBg
- Volunteerism: https://www.youtube.com/watch?v=cj0cDntwRqU
Tyathumzi and Luvuyo Mandela are one part of the hope for this new nation, this rainbow of people, united in the prospect of a better future together.